As one of the leading brand consultants for Taiwan’s cultural and creative industry since 2002, Stony has been a consultant for artists, merchants, and government entities in the area of ceramics, glasswork, metalwork, lacquerware, bamboo crafts, aboriginal weaving, rush weaving, woodcarving, stone carving and other traditional arts and crafts. In recent years, Stony has begun focusing on the production of culturally inspired merchandise and original products for daily living. Looking to find a wider market for its up-and-coming product lines, Stony asked Babel to undertake the English copywriting of a series of product names and descriptions. With their knowledge of classical Chinese and Chinese word-play, Babel’s translators were able to create an English product line that has helped Stony make significant inroads into non-Chinese speaking markets.
